Concept Phase

A concept phase is the more honest answer to “Can you put together a free proposal?” Instead of two weeks of surface-level sales theatre, we spend 2–3 focused days on your project and hand you a document you can work with — with or without us.

The concept is yours. We even recommend using it as the basis for comparison across three agencies. If we’re the right partner for the main project, both sides will see that. If not, we haven’t wasted time being polite.

How it runs

Day 1 — Setting. We come on-site (or by video when that makes sense). You tell us what you do, what you need, what you’ve been thinking. We listen and ask. By end of day, the requirement is sharp.

Tag 2 — Concept. We write. Architecture, data model (where relevant), risks, open questions, effort estimates. You go about your day — we surface in the evening with an interim check.

Day 3 — Handover. We walk the concept with you. Gaps get filled, trade-offs explained, main-project pricing calculated. You keep the document.

What you have at the end

• Concept document (15–25 pages, delivered as PDF + editable in Notion/Markdown)
• Architecture sketch (when relevant) — data model, interfaces, components
• Effort estimate with fixed price per phase for the main project
• Risk list — what we don’t know, what could become expensive, what to insure against
• Recommendation for next step — sometimes that’s us, sometimes not

When a concept phase fits

• Platform projects — almost always (requirements are never what they look like)
• Bigger brand/design undertakings — when direction is unclear
• AI / automation projects — they nearly always fail on unclear requirements, not tech
• Strategic decisions — should this be a custom platform at all, or would SaaS do?

When it doesn’t

• Clear marketing sites — the calculator helps more directly
• Pure consulting with no intent to build — we’re not a consulting shop

How to request

If you know roughly what it’s about: the form on the contact page (section “Request concept phase”). If you want to get to know us first: the free intro call. Either way, you hear back within 1–2 working days.